For the release of their new show, THE GET DOWN, Netflix tasked us with the influencer activation in order to engage conversations on social media. For this cross-world event, we proposed French talents with an affinity for the show's positioning and target.
Casting and management of Shera Kerienski - Bigflo & Oli, who lived the Get Down Experience.
Buzz kits and goodies were sent to about 30 influencers and fans of the show.
Results: Take a look at the showreel, it is worth a thousand words!