In order to promote their latest brand campaign as well as, promoting the already famous "Tango League" in France, Adidas reached-out to us to brainstorm on some mechanics to use Real Madrid's striker while he was in Paris.
GGD took-up the challenge by proposing a native brand content concept.
The concept is simple: Bring Benzema vs. Alonzo, a famous french raper and make them face eachother on FIFA. The loser, leaves without his sneakers!
More than 1.2M views reached in less than 4 weeks. A big success, even for for Adidas!