HERE TO CREATE WITH BENZEMA

Influence Content

KB9 to promote the "Here to Create" campaign on Social Media!

In order to promote their latest brand campaign as well as, promoting the already famous "Tango League" in France, Adidas reached-out to us to brainstorm on some mechanics to use Real Madrid's striker while he was in Paris.

GGD took-up the challenge by proposing a native brand content concept.

The concept is simple: Bring Benzema vs. Alonzo, a famous french raper and make them face eachother on FIFA. The loser, leaves without his sneakers!

More than 1.2M views reached in less than 4 weeks. A big success, even for for Adidas!

Check it out here!