Warner Bros wanted to make the most out of their star movie of the year, "King Arthur". Beside, working on a significant a paid media campaign, the famous studio wanted to have an organic, genuine content to promote the movie.
GGD came with a mechanic to use targeted talents that share an affinity with the movie to create original content on their networks.
Starting from the french version tagline of the movie "Born in the street, meant to be a king", we created personalized claims to be relayed by our influential personalities. This was materialized in Instagram stories that saw massive engagement by the community.