For the theatrical release of the movie HARDCORE HENRY, we were approached by METROPOLITAN FILMS.

This movie being the first in first-person perspective, our proposal was to create and develop atypical video banners using Quick Time Events to invite the users to play and partake in a contest. More than words, have a look at the showreel.

We were then able to propose this new display format to their media agency who, from this creative, developped the digital media plan of the movie.

300*600 expand master, adapted into other formats such as Footer expand, Masthead expand, 300*250.