We produced a global activation covering the entire digital ecosystem for the theatrical and DVD/VOD releases.
Owned Media: Facebook Cards, Instagram and Snapchat
Earned Media: Production of a video with a Facebooker. Search and proposal of a talent fully in affinity with the DC Comics univers, cinema and the movie. Results: 2M views on Facebook. Buzz kits were sent to over a dozen influencers in partnership with Webedia.
Paid Media: Creation - development of an interactive YouTube Masthead for the entire multi-device display campaign.